Contents
01 Brand Strategy
At Whimsy, our brand strategy revolves around creating a nurturing environment that prioritizes imaginative play and connection. We aim to empower families by providing a space where caregivers can engage with their children in meaningful ways, fostering creativity and joy. Our approach is to blend high-quality artisanal offerings with playful experiences, ensuring that every visit is not just about coffee and treats, but about building lasting memories. By focusing on community engagement, we strive to become the go-to destination for parents and care-givers seeking both fun and connection, ultimately enriching the lives of our guests and supporting their developmental journeys.
02 Personality
Immagination
Hospitality
Empowerment
Connection
Tone & Voice
Our Vision: why we exist
To offer a community space for families to be enriched, as well as offer a great cup of coffee.
Our Mission: what we do
Provide a playful and safe space for families to connect, as well as offer a way for care-givers to relax and socilaize without
Our Promise: how we help
To empower parents and caregivers, without judgement, while providing hospitable service that is a “breath of fresh air” in this chaotic world.
Sample Copy
Primary Type
On Imagery
On Imagery (with store subtitle)
When imagery is used as a background, make sure enough contrast is provided.
Symbol, Icon, Visual Elements
04 Color
The color palette embraces gender-neutral, bold hues that are playful and accomidating to rather than pastel. It steers clear of overly bright primary colors, opting instead for vibrant yet warm shades like teal, coral, mint, peach, forest green, and tangerine. This selection not only enhances the brand's identity but also creates an inviting and organic feel.
Primary Palette
05 Typography
Whimsy’s typography harmonizes playfulness with modernity, featuring a contemporary yet storybook type pairing that embodies our dedication to creativity, connection, and joyful experiences.
Secondary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials.
This display and clean sans-serif combination creates a dynamic contrast—modern yet trustworthy, warm yet professional, ensuring Whimsy’s brand communication is always clear, professional, and hospitable.
Sizing
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Let your imagination soar
Title 1
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From delightful coffee spills to playful snack surprises, we make sure your experience is filled with joy and laughter, never leaving you with anything but smiles!
Title 2
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At Whimsy, we create a magical space where laughter and creativity thrive. Our play café is designed for little ones to explore, imagine, and connect with their caregivers over delicious coffee and delightful treats. We believe in the power of play to foster joyful memories that last a lifetime, allowing families to bond and enjoy every moment together.
Body 1
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Our passionate team is dedicated to providing a nurturing environment where kids can unleash their imagination while parents savor a perfect cup of coffee. With every visit, you can relax knowing that Whimsy is a place where fun and creativity come together, making it easy for families to create cherished moments.
Body 2
120% Leading
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06 Visuals
Whimsy’s art direction and illustrations.
Logo Mockups
Social Media Concepts
Signage and Print Concept
Illustrations
